Danny Wehbe's profile

Bowery Lane Sydney

Bowery Lane Restaurant, Sydney
Strategy / Naming / Branding / Visual ID / Signage

Though it is located in Sydney, the new Bowery Lane restaurant was designed to embody the spirit of the oldest thoroughfare on Manhattan Island. Named in the latter 17th century by Dutch settlers as Bouwerij Road (an early Dutch word for farm), it connected farmlands and estates on the outskirts to the heart of the city in today’s Wall Street and Battery Park area. 

This idea is a driving force behind the offering at Bowery Lane, which celebrates
this farm-to-table concept. 

Collaborators:
Interior Design: Gensler Sydney
Illustration: The Distillery
Photography: The Distillery

Bowery Lane Sydney
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Bowery Lane Sydney

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